Mountain Due Case Essay Example for Free

Mountain Due Case Essay What changes in the environment provided the opportunity for the Dewmocracy approach? The opportunities that created the environment was a new wave of marketing normal TV ads and news papers and magazines were not being as affective. So with the millennium wave, dewmocracy starting using internet and especially social media such as blogs, twitter, facebook, MySpace etc. Mountain Dew decided to focus on the customers they already had and harnesses their passion for mountain dew. Which of the promotional elements described in Figure 17-2 were used by Mountain Dew in its Dewmocracy 2 campaign? Explain your answer. The promotional elements that were used in the Dewmocracy 2 campaign are advertising, sales promotion and direct marketing. The reason why I say advertising because mountain dew is trying to reach the mass which is efficient for a large amounts of people. Every time they market a product they advertise. It was also sales promotion because the campaign very flexible and for the mass. The customers felt comfortable in their social media and online on the dewocracy websites chatting. It was also direct marketing because it was used over the computer and people were creating mountain dew twitter accounts to vote for their favorite drink. Also making videos of testing things which goes to the customization part the customer was able to choose the drink that they thought was the best. #3 What are some of the different ways Mountain Dew can assess the success of its campaign? Be specific using information you have learned from the textbook. Note that the Grade Center on Blackboard has these cases listed. Mountain Dew can definitely asses the success of their campaign first just by looking at their market sales. Using their variable cost, fixed cost and so forth. Also they can assess their success by the market testing they did they went by they went by the new product process which increased their chances of doing well which they did.

Victorian Social Reform in Britain :: European Europe History

Victorian Social Reform in Britain When considering the changes brought about in the social policy of Great Britain, in the decades immediately either side of 1900, one must look at the nation `s industrial history. The position as the world` s premier industrial nation had been cemented by the mid nineteenth century, achieved in part, as it was the first nation to industrialise. However, the headlong embrace of laissez- faire capitalism ignored the social infrastructure, and the emigration from the depressed agricultural areas to the industrial areas caused immense strain on the poorly-planned towns and cities. At the dawn of industrialisation, there were those who expressed concern about the health and hygiene of the dense industrial areas, notably Freidrich Engels, whose study of Manchester and London in 1844 collated in "Conditions of The Working Class in England" painted a truly dismal picture of urban squalor and hopelessness. " Such is the Old Town of Manchester, and on re-reading my description, I am forced to admit that instead of being exaggerated, it is far from black enough to convey a true impression of the filth, ruin, and uninhabitableness, the defiance of all considerations of cleanliness, ventilation, and health which characterise the construction of this single district, containing at least twenty to thirty thousand inhabitants. And such a district exists in the heart of the second city of England, the first manufacturing city of the world. If any one wishes to see in how little space a human being can move, how little air - and such air! - he can breathe, how little of civilisation he may share and yet live, it is only necessary to travel hither." (Engels.F. 1844 p.84 ) The publication, in 1842, of the" Report on the Sanitary Condition of the Labouring Population of Great Britain" elicited, and perhaps foresaw, the protests of disbelief. Edwin Chadwick was responsible for the report and also invoked the image of the "unknown country" as Henry Mayhew later did to bring to public attention the abysmal conditions with which the labouring poor had to contend. His principal concern appeared to be with "the miasma" emanating from decaying matter "the poisonous exhalations" which were the source of their physical, moral and mental deterioration. At the height of the cholera epidemic, the flushing of the sewers in order to dissipate the miasma, actually aggravated the problem by further contamination of the water supply, in the face of the advice which stated that the disease was spread by germs and infection.

Challenges faced by Uk economy

Erosion's growth forecast at 0. 8%, next year 1. 3% Global growth expected at 3. 3%, next year 3. 8%, both still termed too optimistic by MIFF, despite revising it the 2nd time this year Auk's expected growth rate 2. -3. 1%, revised from 3. 8%. 2013-14 growth was 1. 7exports. 6% growth, revision from 2. 2%. All above fgfiguresre for 2014-15 fiscal The dilemma Economy growing despite loans reducing. Shows bad state of manufacturing sector, not good in long run Key interest rates can't be increased as unemployment still hihighlandacan'te reduced as it will increase inflation Real Growth The nominal figures may fool many, so we show the growth in Real GDGAPince the start of 2013, the I-JKJconomy has experienced positive economic growth – one of the elelatedlyest performances in Europe.However, Real GDGAPs still fractionally below its pre-crisis peak of 2007. The recovery has been stronger in the service sector than manufacturing and industrial output. There are fears the I-JKJec overy is still unbalanced – relying on government spending, service sector and ultra-loose monetary policy. 0AAndhat it might worsen once the key interest rates are increased Real GDGAPs not yet back to the pre-crisis level. The fgfigureshown by us are as per the data currently available in the public domain.And so, it is worth bearing in mind that sometimes economic growth statistics get evbeviest a later stage. 0 Factors affecting growth Self-explanatory Challenges Unemployment Define and introduce the problem on your own. Explain the diagram Reasons Recession – causing cyclical, demand deficient unemployment. With falling real GDGAPfirms are producing less and therefore, there is less demand for workers. Also in a recession, some firms go out of business causing people to lose their Jobs. Structural factors. There is structural unemployment due to the fast changing nature of the economy.For example, manufacturing Jobs have been lost due to the economy becoming more service sector based. Some unemployed workers have found it difficult to get Jobs in new high tech industries because they lack the relevant skills. Problems Increases relative poverty in the UK. (Unemployment benefits are substantially lower than average wages). Unemployment is particularly stressful, causing alienation and reduced living standards. Budgetary cost. Persistently high unemployment adds to the budget deficit. The government have to spend more on benefits, and they receive lower taxes.If unemployment falls, it will be much easier to tackle the budget deficit. In August 2014, Public sector net debt (PSSANDx) was El ,432. biBillion77. 4% of GDGAPIn the short term, government debt is less pressing than the government have claimed. Since 2010, they have given indication that reducing debt levels are the most pressing economic problem. Because of debt, the government have pursued austerity leading to lower growth. I feel the government unnecessarily panicked over debt. Neve rtheless, long term spending commitments and long-term debt forecasts are a problem.With an ageing population and perhaps lower growth rates, it could be difficult to finance long-term spending commitments from current tax levels. Debt is a long-term problem rather than short-term. Reasons 2008-13 recession (lower tax receipts, higher spending on unemployment benefits). The recession particularly hit stamp duty (falling house prices) income tax and lower corporation tax. Financial bailout of Northern Rock, RBORBSLlLloydnd other banks. Interest Payments. The cost of paying interest on the government's debt is very high.In 2011 Debt interest payments were E4EYEillion a year (esest.3% of GDGAP Public sector debt interest payments will be the 4th highest department after social security, health and education. Debt interest payments could rise close to E7Beeniven the forecast rise in national debt. Higher Taxes / lower spending in the future. Crowding out of private sector investment / s pending. The structural deficit will only get worse as an ageing population places greater strain on the UKAuk'sension liabilities. (demographic time bomb) Potential negative impact on exchange rate.Potential of rising interest rates as markets become more reluctant to lend to the I-JKJovernment. Inflation CPICPnflation rate: 1. 5% (expected) Inflation is currently a relatively minor problem because it has fallen to be within the ovoverpayment'sarget. However, with rising energy prices, it could resume its upward trend in the coming months. This cost-push inflation is a problem because with low nominal wage growth, many could see a fall in living standards (causing an increase in fuel poverty). Also, savers may be adversely affected because interest rates are low.Reasons Rising energy prices Low real wages Fall in living standards Increased poverty Current Account Deficit The deterioration in the UK current account is a cause for some concern because it is occurring in a recession. Usually a recession leads to lower imports and an mpimprovementn the current account. This deterioration in the current account suggests the I-JKJould have declining international competitiveness, though it may also be a temporary situation related to EuRezonerisis. Reasons Overvalued exchange rates. Countries in the EuRezonehich became uncompetitive (e. . Greece, Portugal and Spain) experienced large current account deficits. This is imports are cheaper. This encourages domestic consumers to buy imports. It also makes it hard for exporters because they are relatively uncompetitive. High Consumer Spending. If there is rapid growth in consumer spending, then there tends to be an increase in imports causing a deterioration in the current account. For example, in the 19sassoom, we saw a fall in the savings rate and a rise in I-JKJonsumer spending; this caused a record current account deficit.The recession of 1991 caused an improvement in the current account as import spending fell. Unb alanced Economy. An economy focused on consumer spending rather than investment and exports will tend to have a bigger current account deficit. Competitiveness. Related to the exchange rate is the general competitiveness of irrimsIf there is a decline in relative competitiveness, e. g.GriRisingage costs, industrial unrest, poor quality goods – then it is harder to export causing a deterioration in the current account.Recommended Solutions Reduce consumer spending – through tight fiscal and tight monetary policy. E. g.GhiHigherncome tax will reduce disposable income and therefore reduce spending on imports (however, it will also lead to lower economic growth) Supply side policies to improve competitiveness Devaluation of the exchange rate. This makes exports cheaper and imports more expensive Poor lalaborroductivity LaLaborroductivity measures the output per worker in a period of time. LaLaborroductivity is an important factor in determining the productive potential of the economy.Reasons LaLaboroarding. (When firms hold onto workers). Unemployment has risen by a smaller amount in the '08-'12 recession – compared to previous recessions in 1981 and 1991, and now unemployment has fallen to 6. 2% . This could support the theory that firms are preferring to hang onto workers, despite lower demand. Firms may feel this prevents having to rehire and retrain workers after the recession ends. Though he length of this current recession makes this surprising, and it's uncertain why it's happening in 2008-12 more than previous recessions. Low levels of investment.The credit crunch has held back investment because firms struggle to gain finance or don't have the confidence to invest in new capital. This could hold back lalaborroductivity growth. Falling real wages. During the recession, the I-JKJas seen falls in real wage growth. If real wages are lower, firms may be more willing to employ lalaborather than capital. In other words low wage growth means lalabors relatively more attractive than usual. Therefore with lower lalaborosts, firms are willing to employ more workers and lalaborntensive production methods.Lower output Lower wages – With falling productivity, firms cannot afford wage increases. This is leading to depressed income tax receipts for the government. Lack of Infrastructure Investment The recession has seen a fall in public sector investment. This threatens long-term there are also concerns over other supply side problems, such as inflexible lalaborarkets and lack of vocational skills. External Factors Many of the I-JKJroblems are due to domestic factors: low spending, low investment, egactiveutput gap. However, because the I-JKJelies on trade with other countries, especially Europe, external factors are a potential problem.

Language Development in Children Essay - 1959 Words

Language Development in Children Language is a multifaceted instrument used to communicate an unbelievable number of different things. Primary categories are information, direction, emotion, and ceremony. While information and direction define cognitive meaning, emotion language expresses emotional meaning. Ceremonial language is mostly engaged with emotions but at some level information and direction collection may be used to define a deeper meaning and purpose. There is perhaps nothing more amazing than the surfacing of language in children. Children go through a number of different stages as language develops. According to Craig and Dunn, (2010), â€Å"Even before birth, it appears that infants are prepared to respond to and learn†¦show more content†¦They have the ability to sense and respond to their environment quite well. Patricia Kuhl, codirector of the University of Washington Institute for learning and Brain Sciences Seattle, Washington states, â€Å"The brain of the baby is a new frontier.† Newborns begin to develop communication skills by crying to express their wants and needs to their caregivers. There are pain or discomfort cries, anger cries, and hunger cries to define how the baby is feeling. According to Crain and Dunn (2010), â€Å"The development production begins with undifferentiated cries at birth, which soon adapts so they convey different meanings to their caregivers† (p. 112). Babies begin to learn language skills pretty quickly by listening and interacting with their caregivers. â€Å"The baby’s brain is really flexible, they can not say much but they are learning a lot.† says Rebecca Gomex, an experimental psychologist at the University of Arizona, Tucson (Sohn, (2008). A baby will begin their language journey by using their tongue, lips, palate, and, teeth to make sounds. By twelve weeks infants begin to coo, and smile when talked to. Infants can distinguish between similar sounds such as b, p, d, and t. Infants at this age can tell the difference between children and adult speech sounds/tones. According to Crain and Dunn (2010), â€Å"Although babies usually do not begin using words until near the end of their first year, they are nonetheless acquiring a knowledge of language duringShow MoreRelatedLanguage And Its Impact On Children Development1487 Words   |  6 Pageswe think of language as an object, one made of words, sentences and grammar, sounds, symbols and gestures that a society or community creates to communicate with one another. However, reflecting on the above statement, language has deeper meaning and can show identity, expression and cultural backgrounds within a person. It’s an expression of who we are as people, communities and nations. 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Well, then again finding the articles that interested me the most in one of the following areas: cognitive development, language development, social development, or memory and the brain in children and infants. Most students would say that this is easy, however, my situation is not like most students. I have a 6 year old little girl, named Racine, that is my true inspiration. She is the reason whyRead MoreJean Piaget And Vygotsky And Language Development In Children1748 Words   |  7 Pagesinfluential thinkers who have impacted the speech and language pathology field with their key theories. Piaget believed that there are four main stages in a child’s development that lead to a child learning language. Without these stages, Piaget argues that a child cannot cognitively grow at an appropriate pace (Kaderavek, 2105, p. 18 and p. 23). However, Vygotsky argues the Social Interactionist Theory, which states children develop language through social interacting with adults who are linguistically